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Users will also be able to engage with these videos, liking and saving the content for future reference. The products that the creator is using or wearing will also be presented at the bottom of the screen.

[Unsplash]

What Is Its Purpose?

The platform hopes to become more competitive with other social shopping options such as Instagram and Shopify. These competitors give users the ability to see a product in more detail and then purchase it all within the confines of the same app.

These videos can be consumed at speed and with ease, making them the perfect marketing strategy for casual consumers. Thus, customers can now browse through an abundance of best-selling products in a similar fashion to how they would scroll through social media. 

How Does the Platform Work?

Customers will then be asked to choose from over 20 interests, helping to cater their shopping experience to suit their needs. Some of the interests include makeup, gaming, and interior design. These interests will help to personalize a user’s feed and ensure that they are only seeing products that would adhere to their preferences. 

You will then get access to Inspire’s vertical video feed, which showcases a wealth of influencers modeling a range of products. These videos will highlight the creator’s details as well as the niche they are operating in.

Users are free to scroll through the feed and interact with the videos as they please. In a similar vein to other platforms, Inspire relies on an assortment of high-level algorithms, meaning that your feed will become more personalized the more you use the platform. 

[Pexels]

How Can Creators Earn Money From the Platform?

If you are a brand looking to utilize the power of Inspire, you must first enroll in the official Brand Registry and set up an active Brand Store. Then, your products will be available for influencers to promote in their content. 

Who Has Access to the App?

Inspire was officially announced in December 2022 via a piece in The Wall Street Journal online publication. Therefore, the platform is still in its early phases of development. Only a select collection of influencers and customers have access to the platform and these individuals only reside in the US.

The platform also presents a ton of similar viewing experiences such as vertical feed and engagement metrics. This means that it is easy for both consumers and influencers to use. In turn, influencers do not need to master a collection of new skills or production techniques, instead, they can use the skills they have gained from other social media platforms. These creators can then make content as quickly as possible, ensuring that they can remain competitive on this steadily developing platform.

Inspire also gives creators access to a phenomenal market and also provides them with the tools needed to engage with this audience. As a result, an influencer’s existing follower base can interact with their content on this platform as well as new consumers who stumble across their work. As such, influencers now have the chance to retain their highly engaged audience base whilst also attracting new viewers on a regular basis. 

Melody Day is a UK-based copywriter, working in developing industries such as travel, beauty, and lifestyle. She creates digestible copy that is fully optimized for SEO and gains positive engagement from readers. They are able to create engaging blogs and website copy for a range of unique brands.

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